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Bill Gerard Coaching
B2B Coaching Brand

Brand Identity · Custom Website · Coaching
01 — Context

Bill Gerard Coaching

  • ClientBill Gerard Coaching
  • IndustryExecutive Coaching
  • LocationCentral Valley, CA
  • Year2026
  • Live Sitebillgerardcoaching.com

Bill Gerard’s personal coaching practice needed a brand that matched the calibre of the executives he advises — deep EOS experience, a long Rolodex, and a track record of opening doors for the right people at the right time.

Revelation Agency built the “BG” mark, a navy/gold/blue color system, and a custom website that leads with positioning (“A Trusted Guide For Clear, Confident Business Growth”) and routes interested prospects toward a discovery conversation.

The site is direct, restrained, and quietly confident — the same tone Bill takes into client engagements.

02 — Deliverables

What we shipped.

BG Monogram

Custom monogram mark in navy + gold that reads as restrained executive coaching, not loud personal branding.

Brand Guide

Color system (navy, gold, blue), type hierarchy, and usage rules that hold up across web, deck, and email signature.

Custom Website

Mobile-first custom site built on the “Get Connected To Success” positioning.

Discovery-Call Flow

Every section funnels toward booking a discovery conversation. No buried CTAs.

Restrained brand. Direct site. Done.

4+
Years of EOS experience the brand needed to credibly carry
Custom
Hand-built monogram + custom site
Direct
Positioning and conversion flow with zero fluff
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