Video was the highest-leverage creative asset for Net Metering Systems' paid social strategy. Solar is a high-consideration purchase — homeowners need proof, credibility, and a clear picture of what the process looks like before they'll submit a lead. Video delivers all three.
We produced two full solar project case study videos showing real installs, real homeowners, and real results. These anchor the brand and perform as organic content across YouTube, Facebook, and Instagram.
The nine short-form ad spots were purpose-built for paid social — each one optimized for the first three seconds, formatted for mobile-first consumption, and structured around a single clear message. At $50 average cost per lead, these videos are doing real work in market every day.
Two full-length project videos featuring real installs — building trust and credibility for homeowners doing their research before committing.
Nine short-form videos purpose-built for paid social — mobile-first, attention-grabbing in the first three seconds, formatted for Facebook and Instagram feeds.
Content delivered and published across YouTube, Facebook, and Instagram — extending brand reach beyond paid spend into organic discovery.
Vertical Facebook + Instagram ad creative produced in-house alongside the long-form solar project videos. These spots power the paid social engine — $50/lead, 5x ROAS — and live double-duty as social and ad content.
See the complete multi-discipline engagement — website, video, marketing, and automation.
Custom-coded site engineered for local solar search.
$50/lead Facebook + Instagram ad campaigns and 9 short-form vertical ad spots.
Daily Facebook + Instagram management — content calendar, engagement, audience growth.
12 management automations, AI-generated follow-up replies, weekly performance reports.
150 listing pages, weekly programmatic blog engine, 5-competitor intel.
Thirty minutes. Real strategy. No pitch. Walk away with clarity on what's broken and whether we're the right partner.
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