Back to portfolio Case Study — Creative — Video Production

Trust Energy
Video Production

Multi-Year Brand Storytelling — Solar in Motion
01 — Context

Trust Energy

  • ClientTrust Energy
  • IndustrySolar Energy
  • LocationCalifornia
  • Year2020-2024

Trust Energy is a four-year flagship Revelation engagement — the kind of partnership where the agency runs brand, video, paid acquisition, automation, the training portal for new reps, AND the back-end infrastructure that keeps the call center fed.

Multi-year Facebook ads at $25/lead against an industry CPL of $40-$50, with a 1-in-4 lead-to-appointment ratio. Custom GHL follow-up + lead delegation, a call center build, and a training portal that onboards new solar reps without manager bandwidth.

Five embedded YouTube videos below cover the brand story, holiday campaigns, the ice-cream-truck activation, and the AI-generated ad concept.

02 — Deliverables

What we shipped.

Brand Identity

Whole-brand build for the solar dealer surface.

Multi-Year Video Output

Five embedded pieces — brand, seasonal, campaign creative, and AI-generated experimentation.

Facebook Acquisition

$25/lead sustained for 4 years — against $40-$50 industry CPL.

GHL Follow-Up

Custom delegation rules route leads to specific reps with automated follow-up sequences.

Rep Training Portal

Custom app onboards new solar reps without manager time (behind authentication; private demo on request).

Call Center Build

Sales infrastructure scaling the front-line team.

Four years at half-industry CPL.

$25
Cost per lead vs. $40-$50 industry CPL
1:4
Lead-to-appointment conversion ratio
4yr
Continuous full-stack engagement
Explore More Work

Related projects.

Full Case Study
Trust Energy

The complete engagement — every discipline together.

View full case study
Marketing Work
More Marketing Engagements

Browse all marketing case studies across the Revelation portfolio.

View marketing work
Full Portfolio
All Case Studies

Every engagement, every discipline.

View all work

Build your own growth machine.

Thirty minutes. Real strategy. No pitch. Walk away with clarity on what’s broken and whether we’re the right partner.

Book Your Free Session