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Plan Grow Lead
Brand Strategy & Identity

Brand Strategy & Identity
01 — Context

Plan Grow Lead

  • ClientPlan Grow Lead
  • IndustryBusiness Coaching
  • LocationFresno, CA
  • Year2026
  • Live Siteplangrowlead.com

Plan Grow Lead is one of Bill Gerard’s coaching brands — a system for entrepreneurs who need a clear plan, real growth, and a way to lead their team through it.

Revelation Agency built the brand from scratch: stacked PLAN/GROW/LEAD wordmark with arrow accents, full color and type system, and a custom website that walks visitors through the three-pillar offer.

The site reads top-to-bottom as the coaching framework itself: Plan, Grow, Lead. Each section ties to the corresponding service tier and routes prospects to a discovery call.

02 — Deliverables

What we shipped.

Logo & Brand System

Stacked PLAN/GROW/LEAD wordmark with arrow accents. Color, type, and usage rules locked into a single brand kit.

Custom Website

Custom-coded mobile-first site built around the three-pillar Plan/Grow/Lead offer architecture.

Mobile-First Layout

Most coaching prospects discover the brand on phones. The site is built for that surface first.

Conversion Flow

Each section funnels toward a discovery call — no buried CTAs, no fluff between offer and action.

Brand and site, shipped together.

2
Disciplines delivered — brand identity + website
Custom
No templates, no page builder lock-in
3-Pillar
Plan / Grow / Lead offer architecture made visual
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