Back to portfolio Case Study — Creative

Ivory Pool Services
Brand System, Website & Video

Brand Identity · Custom Website · Bilingual Video · Apparel & Signage · 2026
Three Services. One System.

Drill into each discipline.

01 — Context

From Stock Logo to a Complete Brand System

Jacob Heffernan came to Revelation Agency with a single asset: a stock logo and a basic business card. No website, no brand system, no way to present himself professionally to Central Valley pool owners who expect a polished, trustworthy contractor.

The challenge wasn't just building a logo — it was constructing an entire professional identity from the ground up, one that would hold up across every touchpoint Jacob operates at: the job site, his truck, his team's uniforms, leave-behind business cards, A-frame signage at properties, and his online presence.

Revelation Agency worked directly with Jacob to custom-curate every element of the brand according to his specifications and goals. The result is a cohesive Dark Charcoal and Ivory identity system that communicates trust, precision, and professionalism — exactly what a licensed pool contractor needs to close residential jobs in a competitive Central Valley market.

To extend the brand's reach into the bilingual community, we produced both an English and a Spanish brand video, giving Jacob a professional tool to introduce Ivory Pool Services to any homeowner, in any living room.

02 — Services Delivered

What we shipped.

Brand Identity System

Custom logo suite (circular emblem, horizontal wordmark, icon mark, service descriptor), color system, typography, and a full brand guide governing every application.

Custom-Coded Website

Fully responsive website at IvoryPoolServices.com — built from scratch to convert Central Valley homeowners into estimate requests.

Print & Apparel

Business cards (front + back with Jacob's photo), branded polo, long-sleeve work shirt, and a custom hat — all carrying the identity system.

Vehicle & Signage

Custom truck decals and an A-frame sign for job-site placement — turning every service call into a neighborhood impression.

Bilingual Video Production

English and Spanish brand videos — professional introductions to Ivory Pool Services for the full Central Valley market.

Zero to fully operational brand.

0 → 1
Complete brand built from scratch — no prior identity
5+
Brand touchpoints — truck, web, uniforms, cards, signage
2
Languages — English & Spanish video production
1
Unified brand guide governing every application
03 — The Website

Built to close jobs. Live now.

IvoryPoolServices.com — custom-coded, mobile-first, with a friction-free estimate path. Click to visit the live site, or dive into the website case study.

Ivory Pool Services website — click to visit IvoryPoolServices.com Visit Live Site
See the website case study
04 — The Videos

One brand story. Two languages.

Bilingual brand introductions — English and Spanish — for the full Central Valley market. Watch both, or dive into the video case study.

English

Spanish

See the video case study

Engineer your own growth.

Thirty minutes. Real strategy. No pitch. Walk away with clarity on what's broken and whether we're the right partner.

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