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Ivory Pool Services
Bilingual Brand Video

English & Spanish · Brand Introduction · Central Valley · 2026
01 — Context

One Brand Story, Two Languages

  • ClientIvory Pool Services
  • IndustryPool Services
  • Year2026
  • OwnerJacob Heffernan

The Central Valley pool services market is bilingual. Any contractor that only speaks to English-speaking homeowners is leaving a significant portion of their potential market unreached.

We produced two brand introduction videos for Ivory Pool Services — one in English, one in Spanish — so Jacob has a professional, on-brand introduction tool for every homeowner he meets, regardless of language.

Both videos carry the full Ivory Pool Services brand system: the identity, the positioning, and Jacob's personal credibility as the licensed owner-operator. A leave-behind that works 24/7.

02 — Deliverables

What we shipped.

English Brand Video

Professional brand introduction in English — Jacob's credentials, services, and positioning for Central Valley homeowners.

Spanish Brand Video

Full Spanish-language version — same brand story, fully produced, reaching the bilingual homeowner market that competitors overlook.

Reach the whole market.

2
Fully produced brand videos
2
Languages — English + Spanish
1
Consistent brand identity across both productions
Also Delivered

Part of a complete system.

Full Case Study
Ivory Pool Services

The complete engagement — brand, website, and bilingual video together.

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Branding
Brand Strategy & Identity System

Logo suite, color system, brand guide, apparel, signage — the full identity.

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Branding
Custom Website

Fully custom-coded website built to convert Central Valley homeowners.

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