Back to portfolio Case Study — Creative — Website Development

Ivory Pool Services
Custom Website

Custom Code · Responsive · Estimate-Request Focused · 2026
01 — Context

A Site Built to Close Jobs

Jacob had no website. Potential customers searching for licensed pool contractors in Clovis and Fresno had no way to find him, evaluate his credibility, or request a quote without calling first.

We built IvoryPoolServices.com from the ground up — fully custom-coded, no templates, no page builders. The site carries the brand system throughout: the dark charcoal palette, Ivory Pool Services identity, and a direct conversion path to an estimate request.

Every section earns its place: service overview, licensing credentials, and a prominent call-to-action that removes friction between a curious homeowner and a booked estimate. Built mobile-first for Central Valley homeowners searching on their phones.

02 — Deliverables

What we shipped.

Custom-Coded Build

No templates, no page builders. Hand-coded HTML, CSS, and JavaScript — full control over performance, design fidelity, and load speed.

Mobile-First Responsive

Designed for homeowners searching on their phones. Every breakpoint tested and refined for the Central Valley market.

Conversion Architecture

Clear service hierarchy, licensing credentials front-and-center, and a friction-free estimate request path from any page.

On-Brand Throughout

Full brand system applied — charcoal palette, Ivory Pool Services mark, and typography system carried consistently from hero to footer.

Zero to live.

0 → 1
No website to fully live, branded site
100%
Custom code — no templates or page builders
1
Clear path to estimate request from every page
Also Delivered

Part of a complete system.

Full Case Study
Ivory Pool Services

The complete engagement — brand, website, and bilingual video together.

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Creative
Brand Identity System

Logo suite, color system, brand guide, apparel, signage — the full identity.

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Creative
Bilingual Video

English and Spanish brand videos for the full Central Valley market.

View video work

Engineer your own growth.

Thirty minutes. Real strategy. No pitch. Walk away with clarity on what’s broken and whether we’re the right partner.

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